Viña Real is a brand that has over 20 years in the market. Bravo Paloma is a line extension, targeting a "harder" male segment : Tequila and grapefruit mixture. To achieve a more powerful and attractive product, we used a sleeve to give life to the whole bottle. Graphic adaptations were made for all elements of marketing support, including graphic identity of a rock concert that is held annually and is sponsored by the brand.
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