Yañez Gioia Design

Maycas del Limari by Concha y Toro

Redesign of the Reserva range for global market. The aim was to reflect the strong influence of the Inca civilization in the Limarí Valley. We worked on the concept of the brand Maycas, which in Quechua means "arable land". Also was sought to convey the freshness and minerality typical of this terroir, obtaining a simple, modern and elegant design.

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