Yañez Gioia Design

Rocca Guicciarda by Barone Ricasoli

This project entailed modernizing one of the emblematic products of the Italian winery Barone Ricasoli. The design of the label of this traditional Chianti Classico Riserva is based on a tapestry dated 1300 hung in the castle of Brolio. Through a meticulous work of “graphic restoration” the original coat of arms was recreated as well as the adornments decorating the borders of the label. The value of the whole image was increased by adding details, light, and a three-dimensional effect.

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