Concha y Toro is one of the largest wineries worldwide. In this project, we redesigned their leading sparkling wine in its price segment, for the Chilean market. The project was aimed at positioning the product to target a younger segment. For this reason, we used an ink that glows in the dark. The product range is made up of 3 varieties; each of them is differentiated by its color. In addition to this, an embossed silkcreen adds value to the label.
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