Yañez Gioia Design

Salton Meio Doce/Seco by Vinicola Salton

The entry level sparkling of the winery had no brand / sub-brand to identify it, so it was called by its descriptor ("Meio Doce", "Seco", etc). YG proposed to align it with the line entry level wines, called "Classic", which is a recognised brand in the market. The redesign needed to move the style between the two lines closer, so they are perceived as the same family of products.

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