Yañez Gioia Design

Salton Prosecco by Vinicola Salton

The goal of the redesign was to seek to renew its packaging through a modern and contemporary feel; without losing its traditional characteristic style. The brief requested an alignment of the product to the more traditional principles of sparkling wines, as the previous design was regarded by consumers as a cheap looking product. Considering that Salton Winery is a pioneer in the production of Prosecco in Brazil; the product needed a change to achieve a greater impact on its consumers.

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