Yañez Gioia Design

Isla Negra by Viña Cono Sur

Re-styling of best-selling Chilean brand in the UK. In addition to updating product presentation and increasing perceived value, the main objective of this re-styling work was to differentiate price ranges more clearly to avoid confusion as to the value of each product. The brand claim “Inspired by the coast” was included in the graphic work. The product is now available in the market and is already meeting set marketing objectives.

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