Yañez Gioia Design

Crucero by Siegel

The goal of our redesign work was to obtain a product that looks and feels audacious, fresh, young, innovative, reflecting energy without losing elegance. Gold-colored marks and diagonals were kept so as not to stray excessively from the previous image. Artwork includes stamping combined with small colored stains that make reference to each wine variety. This design has a great impact on the shelves and facilitates identification of each grape variety.

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