Yañez Gioia Design

Castillo de benizar by Bodegas Ayuso

To modernize their image, departing from their "old world" style, and making it more elegant: these were the redesign objectives set to improve positioning and boost sales, while reaching new market segments now occupied by younger style new world brands. Brand concepts were represented in label artwork with Benizar's Castle (declared a building of cultural interest). Different stains and textures convey the sense of a relaxed-style, fresh, young wine.

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