Yañez Gioia Design

Pradoxo by Vinicola Salton

Creation of new mid-to-high price range brand for Bodega Slaton—one of Brazil’s main wine producers. The objective was to align the artwork with the brand’s concept: “paradoxo” (a paradox is the opposite of what someone regards as being true). Under the slogan “when the impossible comes true, it becomes a paradox”, a displaced reflection of a vine was used to represent a contradiction to logic. At the same time, some techniques were used to add value to the product (embossing, stamping, transparent serigraphy), in order to adjust our work to the targeted price range.

See more projects by same

Client | Country