Redesign of single-variety wine for brand acquired by Felix Solís. The previous design was too modern for the codes of that Appellation of Origin. Therefore, they wanted a strong but more traditional image. The challenge was to adapt to the DO Toro, to communicate their tradition, while increasing the product’s perceived value. The proposed solution was to go back in time by adopting traditional wine-related codes to add personality, while preserving the new identity, which was based mainly on the image of the bull as the label’s icon.
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