Yañez Gioia Design

FAMIGLIA by Viña Canepa

The aim was to refresh the brand and give it greater distinction over its competitors, to increase the share of sales in the "Reserva" segment. An attractive design was called for while maintaining the link not only with the original product, but also with the rest of the range of Canepa products, whose brand dna is "Italian soul, chilean soils”. The result is a product with a strong presence, greater prominence on the shelf, while maintaining the spirit of Canepa, increasing the perceived value and adding details to attract more attention.

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