Redesign of line for On and Off Trade. The previous label had become outdated and no longer had any distinguishing elements on the shelf. The new label communicates in a much clearer way and shows the zone of origin, a selection of vineyards in Vista Flores. The challenge was to show the product in an updated, innovative way, breaking away from the traditional codes of the category. The result, a photo frame zooming in on the vineyards that are the origin of this wine. This included using printing techniques rarely used for such products.
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