Yañez Gioia Design

SANTA JULIA RESERVA by Familia Zuccardi

Redesign of line for On and Off Trade. The previous label had become outdated and no longer had any distinguishing elements on the shelf. The new label communicates in a much clearer way and shows the zone of origin, a selection of vineyards in Vista Flores. The challenge was to show the product in an updated, innovative way, breaking away from the traditional codes of the category. The result, a photo frame zooming in on the vineyards that are the origin of this wine. This included using printing techniques rarely used for such products.

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