Product development for Viña Cousiño Macul. Spot brand for target markets. The purpose was to create an eye-catching more audacious product than traditional “Don Matías,” which is part of the main range of products. The vintage style includes typography and other details on a single-body label (front and back label are printed on a single wrap-around label). Each wine variety depicts an aspect of Don Matías Cousiño’s life, the man that gave origin to this estate and this wine.
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