The objective was to position this beverage among Amaro high-quality products, presenting the product as being contemporary, functional, and simple. This product spearheads the changes to modernize the company, enhancing the profile of the Distillery by adding a new product that differs significantly from their traditionally styled creations. For this purpose the bottle’s front and sides were shaped and embossed. During daytime the label looks elegant and contemporary, while at night it brightens up and the brand shines in the dark.
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