Yañez Gioia Design

SANTA ANA VARIETALES by Grupo Peñaflor

Redesign of line of single-variety wines for one of the top sold Argentinean wine brand. The challenge was to create a label that will catch consumers’ attention on shelves and add value to the product. Since we were redesigning a well-known product we tried to keep some elements to enable consumers to link the new image to the previous one and avoid confusion. We worked on the landscape adding Mendoza’s most typical view of the foothills: the terroir that gave origin to this wine. This project also entailed redesigning and updating the grower’s brand (Bodegas Santa Ana). For this purpose, we worked on their coat of arms and developed a specific typography for the brand’s lettering and logo. The product has received a positive response from consumers and sales have increased since its launch.

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