This is one of Concha y Toro’s best-selling brands with a sales volume of 1.3 million cases per year. The wine sells mainly in Mexico, Brazil, and Asia. The purpose was to update the image of the product to increase its perceived value. In addition to this, we wanted to create a visual connection between Reservado and Exportación, its counterpart in the local market (Chile)—also developed by YG Design. This is why the resulting label taps valuable resources (dots and stamping), adds white surface areas, and emphasizes some elements to add value to the general presentation.
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