3 sparkling wines fermented through traditional methods were launched for millennials, i.e. high-frequency wine consumers who are not extremely young. The distinctive component of this project is that it encompassed 3 different brands: a Lambrusco with the brand Riunite, a Prosecco Maschio, and a Pignoletto with the brand Righi. We had to define their visual identity and find a common name for consumers to perceive them as part of the same family, while preserving the distinct character of the 3 brands with which the wines will sell in the market. The resulting presentation has a craft look that recaptures the past and brings it to the present. The common element is the use of traditional fermentation methods: “bottle fermented.” We emphasized the recovery of ancient methods “made as it used to be made.” The name in common chosen for the line is “Senzatempo” (Italian for timeless).
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