Yañez Gioia Design

Folonari by Gruppo Italiano Vini

The line Folonari was fully redesigned to target specific markets. The project was aimed at repositioning the product. Sales volume had fell and the packaging was not catching much attention on the selves. The new packaging keeps the spirit of the brand but stands out from competitors with a powerful eye-catching label. The communication style was not substantially modified but was strengthened as well as the distinction between the wine varieties that make up the line.

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