Range Redesign | Logo Redesign | The challenge was to create a consistent and contemporary identity for the entire line while preserving the DNA of the flagship product: Gran Reserva. We broke down all essential visual attributes to rearrange the brand’s DNA. We worked carefully on every detail to strike a balance between static and dynamic elements. We added value to the entire line using a rococo style while differencing our approach from their competitors.
El Huerto 696, La Puntilla, Luján de Cuyo (5505) Mendoza, Argentina
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Los Leones 220, of 506, Providencia (7510600) Santiago, Chile