The challenge was to show the product in an updated, innovative way, breaking away from the traditional codes of the category. The new label communicates in a much clearer way and shows the zone of origin, a selection of vineyards in Vista Flores. The result, a photo frame zooming in on the vineyards that are the origin of this wine. This included using printing techniques rarely used for such products.
El Huerto 969, La Puntilla, Luján de Cuyo (5505) Mendoza, Argentina
+54 261 439 2288
Los Leones 220, of 506, Providencia (7510600) Santiago, Chile