This challenge entailed a huge responsibility, since this market segment is saturated with products and we needed to come up with a distinctive packaging proposal. The result: an explosion of dots that surround the well-known cross, the brand’s unmistakable icon, with distinctive colors and a combination of printing techniques that appeal to consumers’ senses of sight and touch. The product was launched successfully and exceeded all expectations in all established objectives.
El Huerto 969, La Puntilla, Luján de Cuyo (5505) Mendoza, Argentina
+54 261 439 2288
Los Leones 220, of 506, Providencia (7510600) Santiago, Chile