The objective of the project was to extend the present line of Cavas to the line of sparkling wines. A range of brut and demi sparklings was developed, to which the “Premium” was added, and that was expected to be starring in innovation and impact. A “sleever” label was used, but keeping the design styles used in the normal version of the sparkling. The art is a texture formed by the moon, the sky and fauns, applied in gold stamping on a white opalescent background. The product is flashy on the shelves, but elegant and of high perceived value. The brand “Luna de Murviedro” fits into a central half-moon.
El Huerto 969, La Puntilla, Luján de Cuyo (5505) Mendoza, Argentina
+54 261 439 2288
Los Leones 220, of 506, Providencia (7510600) Santiago, Chile