Chile
Concha y Toro
Exportación Selecto
2017
The premiumization of a mass brand
Redesign of the Exportación line, “Selecto". The commercial objective was to give the general appearance of the product a more upmarket feel, to increase the perceived shelf value and use the most eye catching elements. The relaunch is achieving the commercial objectives, increasing sales across all the channels it has been launched in.
YGD Design
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ARGENTINA
El Huerto 969,
La Puntilla, Luján de Cuyo
(5505) Mendoza, Argentina
+54 261 439 2288
CHILE
Los Leones 220, of 506,
Providencia (7510600)
Santiago, Chile
+56 2 2656 3325
ITALY
Via Dante 126,
Pioltello (20096)
Milano, Italia
+ 39 338 8360372
© 2018 YG DESIGN ALL RIGHTS RESERVED
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