Spain
Familia Martinez Bujanda
Viña Bujanda
2017
Tradition as an evolutionary path
Given the brief handed by the client, a mayor change was needed. Therefore, we conducted a revolutionary redesign for this family range named after the winery. In prior designs, the family’s coat of arms had been pushed into the background. This time, we decided to recover this symbol, which is part of the winery’s DNA and make it the main element of the new image. We entirely transformed the identity of the product. We used a contemporary and attractive approach to reconnect the product with the origin of the family and their history.
YGD Design
ARGENTINA
El Huerto 696,
La Puntilla, Luján de Cuyo
(5505) Mendoza, Argentina
+54 261 439 2288
CHILE
Los Leones 220, of 506,
Providencia (7510600)
Santiago, Chile
+56 2 2656 3325
ITALY
Via Dante 126,
Pioltello (20096)
Milano, Italia
+39 338 8360372
© 2018 YG DESIGN ALL RIGHTS RESERVED
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