Product redesign | Given the brief handed by the client, a mayor change was needed. Therefore, we conducted a revolutionary redesign for this family range named after the winery. In prior designs, the family’s coat of arms had been pushed into the background. This time, we decided to recover this symbol, which is part of the winery’s DNA and make it the main element of the new image. We entirely transformed the identity of the product. We used a contemporary and attractive approach to reconnect the product with the origin of the family and their history.
El Huerto 696, La Puntilla, Luján de Cuyo (5505) Mendoza, Argentina
+54 261 439 2288
Los Leones 220, of 506, Providencia (7510600) Santiago, Chile