New Product Creation | Logo Design | Packaging Design | The objective of the project was to extend the present line of Cavas to the line of sparkling wines. A range of brut and demi sparklings was developed, to which the “Premium” was added, and that was expected to be starring in innovation and impact. A “sleever” label was used, but keeping the design styles used in the normal version of the sparkling. The art is a texture formed by the moon, the sky and fauns, applied in gold stamping on a white opalescent background. The product is flashy on the shelves, but elegant and of high perceived value. The brand “Luna de Murviedro” fits into a central half-moon.
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