CHILE
Concha y Toro
Exportación Selecto
2017
The premiumization of a mass brand
Product redesign | The commercial objective was to give the general appearance of the product a more upmarket feel, to increase the perceived shelf value and use the most eye catching elements. The relaunch is achieving the commercial objectives, increasing sales across all the channels it has been launched in.
YGD Design
YG Design YG Design YG Design
GLOBAL
El Huerto 696,
La Puntilla, Luján de Cuyo
(5505) Mendoza, Argentina
+54 261 439 2288
LATIN AMERICA
Los Leones 220, of 506,
Providencia (7510600)
Santiago, Chile
+56 2 2656 3325
ITALY - SPAIN
Via Dante 126,
Pioltello (20096)
Milano, Italia
+39 338 8360372
© 2018 YG DESIGN ALL RIGHTS RESERVED
CONTACT