Argentina
Molinos Rio de la Plata
Verne wines
2019
A cartography of flavour
The request was to develop a new wine brand aimed exclusively at the international market, particularly USA and Europa. We were also asked to use the name “Verne”, previously registered, making allusion to French novelist Jules Verne (1828–1905). Additionally, we saw the need to transcend common references to the writer, bringing forth a unique and contemporary realm of imagery that would reflect the brand's spirit. We explored a variety of creative roads, all of them starting with the elements found in the author's narrations that evoked the thrill of travelling and a sense of adventure. As from these elements, we then made a series of collages, and the resulting selection moved on to the illustration stage. The result, after much care and attention to detail, was a disruptive, eye-catching, enticing range. Verne Wines is a wine meant for those who know that drinking always entails a journey, and raising a glass always leads to a new adventure.
YGD Design
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GLOBAL
Veracruz 7872,
La Puntilla, Luján de Cuyo
(5505) Mendoza, Argentina
+54 261 348 2657
LATIN AMERICA
Los Leones 220, of 506,
Providencia (7510600)
Santiago, Chile
+56 2 2656 3325
ITALY - SPAIN
Via Dante 126,
Pioltello (20096)
Milano, Italia
+39 338 8360372
© 2018 YG DESIGN ALL RIGHTS RESERVED
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