The challenge: To create a new identity as part of the portfolio and to penetrate the market to position Viñamar ICE as an innovative attractive brand.
We suggested going beyond the visual code of traditional sparkling wines to make an overall impact not only through the label, but through the bottle, the bottleneck, and the capsule. To remain consistent with the brand identity of the portfolio, we chose a sophisticated and feminine style. The use of holographic foil gets an iridescent effect (ice crystals scattering light). The product is aligned with the rest of the portfolio but stands out as the most special product in the line
La Puntilla, Luján de Cuyo
(5505) Mendoza, Argentina
+54 261 439 2288
Los Leones 220, of 506,